About Me

Who’s Ettore?
I’m a maker at heart and I’m super passionate about content, the internet, and startups. I’ve been making website since elementary school and was always fascinated with the idea of launching online. Around 2007, I started making videos on YouTube and even became one of the first creators on the YouTube Partner Program.
Once I finished high school and went to college, I slowed down on my content creation and transitioned into startups. My friends and I worked on a variety of projects creating all sorts of MVPs for local entrepreneurs. Every time we delivered a project, we got referred to a bigger one.
One of the projects ended up hiring us full-time. My friends dropped out of school to join the company while I decided to finish my Master’s in Finance while working part time. By the time I graduated, our company had 20 employees and I joined full-time as head of marketing. Later that year, our company was acquired by our biggest competitor.
After that experience, I continued working in leadership roles at startups while playing around with side projects. I’m now running my own business, acquiring and growing websites for my holdings company.
