How To Update Old Content for SEO
We often hear “it is better to update old content than it is to publish new content,” but why? One of the core reasons is that less effort is required in updating an existing piece than creating an entirely new…
ettore
What are Scroll Stoppers?
Scroll stoppers are a component at the beginning of a video that captures attention. They come in various forms such as visuals, taglines, and sounds. Scroll stoppers can also be images, but this term is most commonly used in reference…
YouTube’s Related Videos Growth Hack Backfire
YouTube has an annoying “suggested videos” popup whenever you try to pause an embedded video. They do this to drive traffic to the YouTube website, but it results in an absolute dogshit user experience. This is an example of how…
What’s up with 2021’s most valuable domains?
Despite not setting any records, 2021 was a pretty strong year for domain sales. In order to make it on the list, a domain had to have been sold well into the 6-figure range. Additionally, this list only contains sales…
Free Google Analytics Data Studio Template
Google Data Studio Template I created a Google Analytics dashboard on Data Studio. I’m a big fan of dashboards and templates. Templates are a great time-saver because a lot of the work is done for you. Dashboards are also a…
How Jemi Uses TikTok Micro Influencers For User Acquisition
Tiktok Micro Influencer Marketing When people think of influencer marketing, they usually think about massive social media profiles that are very expensive and exclusive to the biggest brands. However, influencer marketing is not just for large corporations. Smaller influencers, also…
Achieving Network Effect Through Growth Hacking
What is the network effect? Network effect, also known as demand-side economies of scale, occurs when a product or service becomes more valuable to its users as more people use it. Reaching network effects can be extremely difficult for new…
How Parasite SEO can Override Domain Authority
What is Parasite SEO? Parasite SEO is the act of posting articles or content on other websites in order to rank highly in search engines without a high domain authority. Essentially, by posting on another website instead of your own,…
Why Viral Loops are so Effective
“Going viral” is a commonly used phrase these days. For something to be “viral” it means to be highly shared and spread, similar to a virus. What if your company was very shareable and spread quickly, wouldn’t that be ideal? …
How Stories Fueled Snapchat’s Growth
Snapchat has come a long way from when it was initially launched in 2011. Throughout the last decade, it has implemented strategic product features that have been directly responsible for its viral growth. The “stories” feature is arguably the most…