Tiktok Micro Influencer Marketing When people think of influencer marketing, they usually think about massive social media profiles that are very expensive and exclusive to the biggest brands. However, influencer marketing is not just for large corporations. Smaller influencers, also…
What is the network effect? Network effect, also known as demand-side economies of scale, occurs when a product or service becomes more valuable to its users as more people use it. Reaching network effects can be extremely difficult for new…
Snapchat has come a long way from when it was initially launched in 2011. Throughout the last decade, it has implemented strategic product features that have been directly responsible for its viral growth. The “stories” feature is arguably the most…